The Client Acquisition System for estate planning attorneys


We build and manage your firm's client acquisition system—powered by AI—without the cost of hiring freelancers or a full-time CMO. No more waiting on referrals.

The Client Acquisition System for estate planning attorneys

We build and manage your firm's client acquisition system—powered by AI—without the cost of hiring freelancers or a full-time CMO. No more waiting on referrals.

How We Drive High-Quality Clients to your Firm:

Turn your Expertise into educational posts that build trust and generate new cases

We have a unique way to take your expertise in only one hour per month and turn it into FAQ-driven posts and video clips. Each post is optimized to educate your audience, build long-term trust, and get new cases.

Social Media Advertising for Firm Visibility and Lead Generation

We run low-cost brand visibility and lead generation ads. Our retargeting strategy ensures the right people see you multiple times, building familiarity before they ever book a call.

Client Intake, Follow-Up & Appointment Booking Automation

We build your automated client intake funnel. Email and SMS follow-up is utilized until they are ready to book and for reminders. Our conversational AI agents ensure you only speak to qualified, high-intent prospects.

A Map of Our Client Intake Workflow

Transparent Reporting and Ongoing Optimization

You'll get full visibility into your growth system. We provide simple, jargon-free reports and dashboard access so you can track performance anytime. No guessing—just clear data on what’s working and where we’re improving.

Introducing Formidian

At Formidian, we help estate planning attorneys break through growth plateaus with modern, AI-driven marketing systems. In today’s rapidly evolving digital landscape, it’s no longer enough to rely on referrals, outdated tactics, or a single marketing channel.
Prospects are researching, comparing, and making decisions across multiple platforms—often before you even know they’re looking. That’s why we focus on building trust-first marketing engines that

educate, nurture, and convert—without the hype or high-pressure sales.

We combine timeless marketing principles with cutting-edge AI tools to:

- Help you show up where your clients are already looking

- Create authority-building content without needing to “perform” online

- Automate your lead flow and follow-up so you only talk to qualified prospects

If you're ready to modernize your marketing and build a predictable client pipeline, you’re in the right place.

Frequently Asked Questions

Answers to common questions about our service:

How long does it take to get results?

Most clients start seeing booked appointments within the first 30 days, depending on ad budget and market.

How much time do I need to commit?

About 1 hour per month. We handle all everything for you.

Is there a long-term contract?

No. We offer flexible month-to-month agreements. We believe in earning your business through results, not long contracts.

How much do the ads cost?

We recommend a minimum ad budget of $1,000 per month. We offer three different campaign structures, each with different daily budgets depending on your goals.

What makes Formidian different from a typical marketing agency?

We specialize in estate planning, use AI to grow your firm's visibility to get more cases for you, and offer a full stack solution for a better price than anyone else on the market.

Do I need to be on camera?

Yes, we require that you show your face on camera to display your expertise. Our system helps you build trust in advance of the first call, and we cannot do that as effectively without showing your face.